Moneio delivers a truly unique and customer focused proposition in the personal loans market, by offering instant decisions with accurate quotes to its customers, on line or via a call centre.

Operating under the trading styles of Freedom Finance and The Lending Wizard, it has partnered with some of the most recognized and established lenders in the UK market to build a "whole of market" panel and develop a unique platform that determines in real time the most appropriate credit option for a specific borrower profile (matching personal information, credit bureau data and lender's lending criteria/scorecard). It then links directly to the lender's back-office to get a decision-in-principle and transfer the case.

It currently operates the loan comparison sites The Lending Wizard and Freedom Finance which offer both secured loans and unsecured loans.